The result was an authentic, behind-the-scenes look of the organization from a relatable perspective. In one shining example, Ernst & Young let their interns take over their LinkedIn Page and post Stories on their behalf. Sharing details around corporate social responsibility initiatives or other community-focused activities is a great way to grow deeper rapport. Don’t forget to relevant employees and customers in your Stories. This is crucial for differentiating your company and building stronger relationships with your audience. Squarespace used LinkedIn Stories to raise awareness of its new “Select” service, and made it easy for users to learn more:įrom employee milestones to customer success stories, there’s a wide array of content you can share to highlight your brand’s human side. Include a swipe-up link to the relevant product page or launch announcement. Build up buzz around product launches or new feature reveals. Take a member-first mindset and think about ways to position this content as interesting and useful. While blatantly promotional and sales-y content on LinkedIn Stories may struggle to catch someone’s attention or resonate, there are plenty of fun and creative ways to showcase what you sell. Here’s an example of how Adobe used LinkedIn Stories to share insights from their Digital Insights report: Make sure you include a swipe-up link at the end of your Story, urging viewers to check out the original content. You can even tag relevant voices and influencers on LinkedIn to reinforce credibility. Offer value to your audience by sharing useful tips, data, and insights from a new blog post, whitepaper, or industry report you’ve published. LinkedIn Stories are helpful for boosting brand authority with thought leadership content. Read on to find six recommended ways to use this format for maximum impact (with illustrative examples!). In figuring out how you want to tell your story, it helps to have some practical guidance. With Story viewers growing 15x faster than feed content viewers, there’s no better time than now to get started. The best part is that LinkedIn Stories appear at the top of your audience’s feed, thus amplifying reach and awareness and effectively keeping your brand top of mind. You can even add a swipe-up link to your Story frames to boost website traffic and drive conversions. With LinkedIn Stories, you can use various interactive elements, including stickers, and questions of the day to engage your audience. Stories are perfect for behind-the-scenes glimpses, "day in the life" content, product exclusives, employee spotlights, and more. To the contrary, LinkedIn Stories provide a more casual format and are great for bringing different dimensions of your brand or personality to life. “Professional context” doesn't mean this content needs to be overly formal or stuffy. They enable members and organizations to share images and short videos of their everyday moments, except in a more professional context. In terms of functionality, LinkedIn Stories are similar to “Stories'' on other platforms. Let's explore how LinkedIn Stories work, and how you can maximize your success with them. We're thrilled to bring this format to our platform with LinkedIn Stories, opening up a world of new opportunities for brand awareness and engagement in the world's online professional community. The "Story" has become an extremely popular feature on social networks, tapping the power of authentic storytelling in a compelling and concise format that aligns with the way social media users increasingly like to consume content. Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2021.
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